Digital Marketing

Digital marketing is a key part of modern marketing, as more and more people spend their time online. It’s an effective and cost-efficient way to reach a wide audience and build brand awareness.

Anell Ljus + Form

Read about how we’ve helped our clients

Buildahome had the pleasure of collaborating with Annell on their latest project. The goal was to make it easier for their customers to navigate the website, ultimately leading to more inquiries and purchases. To achieve this, a user-friendly design and high-performing site were essential.

En mobil och en desktop som visar Annells hemsida

We work on the most profitable platforms.

Digital marketing refers to marketing activities carried out online using digital channels and technologies. It’s about reaching and engaging target audiences through the internet and digital devices such as computers, smartphones, and tablets.

Unlike traditional marketing—which includes print ads, TV, and radio commercials—digital marketing offers a more targeted, measurable, and interactive approach.

Digital marketing consists of several key areas, including:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM / Google Ads)

  • Social Media Marketing (both organic and paid)

  • Email Marketing

  • Copywriting

Each area has its own strategies and tools, but they all aim to drive traffic, generate leads, and increase conversions.

SEO (Search Engine Optimization) is about improving a website so it appears high in Google’s organic search results. It’s important because most online experiences start with a search, and ranking high increases both visibility and credibility—without having to pay for each click.

Organic traffic comes from users who find your website through unpaid search results or content.
Paid traffic is generated through ads, such as Google Ads or sponsored posts on social media.

Both have their benefits:

  • Organic traffic builds long-term visibility and is significantly more cost-effective over time.

  • Paid traffic delivers immediate results and is ideal for short-term goals or campaigns.

Our process

01. Analyse the customer's needs

A webpage is every company’s most important sales person. How it looks and how user-friendly it is has to be prioritised to not miss out on potential customers.

The first step is therefore always to analyze the customer’s needs and wishes regarding the new website.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

We always strive for an open dialogue with the client to gain a clear picture of what they want and what they aim to achieve.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

02. Create beautiful and converting websites

Once we understand the customer’s needs and goals, it’s time to design the website. We take into account the customer’s wishes, brand, and target audience, and combine this with our experience in creating visually appealing and high-converting websites.

An important aspect is also responsive design, which means the website should function smoothly on all devices, including mobile phones and tablets.








03. Time to develop the page

After the design is finalized, it’s time to start developing the website. During the development phase, we use a variety of platforms and tools, such as WordPress, Umbraco, and Shopify.

It is important to have a thorough understanding of the chosen tools and to stay updated with the latest technologies and trends in web development. This ensures that the website is fast, stable, and secure.
It is also crucial to optimize the website for search engines to ensure it can be found and indexed, helping it reach potential customers.

04. Keep the page up to date and secure

Once the website is completed, we continue working together with the client to ensure that the site remains updated and secure from external threats.
01.
Analysis
02.
Design
03.
Development
04.
Service & maintenence

Contact us

We help you create a modern, user-friendly, and results-driven website.

Contact us



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