Search Engine Optimization (SEO)

Want to rank higher in Google search results, attract more customers, and increase your sales? Buildahome is a web agency with offices in Helsingborg, Stockholm, Gothenburg, and Malmö, helping businesses of all sizes succeed with SEO.

Invest in your digital presence

Investing in your website’s SEO is crucial because it ensures your business is visible to the right people at the right time. Increased visibility brings more visitors — and more visitors mean greater opportunities to convert them into customers.

Unlike paid advertising, SEO delivers long-term results that continue to benefit your business long after the initial work is done. It’s a sustainable marketing strategy that supports steady growth over time and serves as an effective way to build trust and authority in your industry.

SEO (Search Engine Optimization) is the process of improving your website so that it ranks higher in the organic search results on search engines like Google.

It’s important because:

Users trust organic results more than paid ads.
Traffic from search engines is often more relevant, leading to higher conversion rates.
It’s cost-effective in the long run – unlike paid advertising, you don’t have to pay for each click.
SEO strengthens your brand’s visibility and credibility over time.

With the right SEO efforts, you can reach the right audience at the right time – without having to pay for visibility.

Technical SEO involves optimizing the backend structure of your website to make it easier for search engines to crawl, index, and understand your content. It forms the foundation upon which all other SEO efforts are built.

We ensure your website:

Has fast loading speed and is mobile-friendly.
Complies with Google Core Web Vitals and other technical standards.
Uses a secure structure with HTTPS and proper coding.

Why is Technical SEO important?
Even with great content, a technically flawed website can limit your visibility in search results. Technical SEO ensures your site functions flawlessly—for both users and search engines—maximizing your visibility and online potential.

On-page SEO refers to optimizing individual web pages to rank higher in search results and earn more relevant traffic. High-quality content is essential for visibility and performance.

We optimize:

Page titles, meta descriptions, and URL structures.
Content and headings to enhance user experience and search engine understanding.
Internal linking and site structure for easier navigation.
We apply E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to build credibility and trust with your visitors.

We create SEO-optimized content that appeals to both search engines and people, including:

Blog posts and articles
Campaign landing pages
Product and category descriptions
…and much more.

Why is content optimization important?
Search algorithms prioritize websites with relevant, valuable, and up-to-date content. Making that content easy for search engines to understand is just as critical for achieving high rankings.

Before Google’s algorithms became as advanced as they are today, backlinks were a primary way to indicate which pages users valued. That principle still applies — links act like recommendations or reviews that search engines use to assess content quality.

Effective off-page SEO involves:

Earning high-quality, relevant backlinks from authoritative domains.
Creating a natural and sustainable link profile.
Building trust through mentions in credible industry sources.

Local SEO helps you reach customers in your area and is especially valuable if your business relies on physical visits.

We improve your local SEO through:

Optimization of your Google Business Profile (GBP)
Localized keyword strategies and dedicated landing pages
Review management and reputation optimization

According to Google, 76% of people who search for a service “near me” visit a relevant business within one day.

Our process

01. Analyse the customer's needs

A webpage is every company’s most important sales person. How it looks and how user-friendly it is has to be prioritised to not miss out on potential customers.

The first step is therefore always to analyze the customer’s needs and wishes regarding the new website.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

We always strive for an open dialogue with the client to gain a clear picture of what they want and what they aim to achieve.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

02. Create beautiful and converting websites

Once we understand the customer’s needs and goals, it’s time to design the website. We take into account the customer’s wishes, brand, and target audience, and combine this with our experience in creating visually appealing and high-converting websites.

An important aspect is also responsive design, which means the website should function smoothly on all devices, including mobile phones and tablets.

03. Time to develop the page

After the design is finalized, it’s time to start developing the website. During the development phase, we use a variety of platforms and tools, such as WordPress, Umbraco, and Shopify.

It is important to have a thorough understanding of the chosen tools and to stay updated with the latest technologies and trends in web development. This ensures that the website is fast, stable, and secure.
It is also crucial to optimize the website for search engines to ensure it can be found and indexed, helping it reach potential customers.

04. Keep the page up to date and secure

Once the website is completed, we continue working together with the client to ensure that the site remains updated and secure from external threats.

01.
Analysis

02.
Design

03.
Development

04.
Service & maintenence

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