Ads Gothenburg
A full-service web agency with expertise in web design, web development, AI, digital marketing, and SEO. Contact us today!Do you want to know more about how we can help your business grow?
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Digital advertising means paying to appear online – for example on Google, YouTube, Facebook, Instagram, or LinkedIn. The ads are shown to users based on their searches, interests, or behavior.
- Search Ads (Google Ads): Appear when someone searches for a specific word or phrase.
- Display Ads: Image ads shown on websites and apps.
- Video Ads: For example, commercials before or during YouTube videos.
- Shopping Ads: Show products with image, price, and a link to purchase.
- Social Media Ads: Appear in feeds on platforms like Facebook, Instagram, and LinkedIn.
Google Ads allows you to create ads that appear in Google’s search results or across their ad network. You choose keywords, target audience, budget, and ad content. You typically pay per click (PPC – Pay Per Click).
On platforms like Facebook and Instagram, you can target ads based on interests, age, location, behavior, and more. You can also create audiences based on, for example, visitors to your website or email lists.
We measure ad performance using key metrics such as:
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Clicks and click-through rate (CTR): How many people click on your ad and how often.
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Conversions: How many of those clicks lead to a desired action (purchase, signup, etc.).
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Cost per click (CPC): How much each click costs.
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Return on ad spend (ROAS): How much revenue you earn for each krona spent on ads.
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Impressions and reach: How many people see your ad and how often.
By analyzing these metrics, we can evaluate performance, optimize campaigns, and ensure your advertising delivers real business value.