An SEO agency in Helsingborg

There are several types of SEO, each focusing on different aspects of improving a website’s visibility in search engines. The most common categories include:

1. On-Page SEO

This involves optimizing the content and structure of individual web pages. Key elements include:

• Keywords in titles, headings, and content

• Meta titles and meta descriptions

• Internal linking

• Image optimization (alt tags, file names)

• URL structure

• Mobile-friendliness and readability

2. Off-Page SEO

Off-page SEO focuses on building authority and trust for your website through external efforts:

• Link building (getting backlinks from other reputable websites)

• Social media signals

• Brand mentions

• Influencer outreach

3. Technical SEO

This type of SEO ensures that your website meets the technical requirements of search engines:

• Fast page speed

• Secure site (HTTPS)

• Mobile optimization

• Proper indexing and crawlability

• XML sitemaps and robots.txt

• Fixing broken links and duplicate content

4. Local SEO

Local SEO is about optimizing your website to appear in location-based searches, especially useful for businesses with physical locations:

• Google Business Profile optimization

• Local keywords

• Reviews and ratings

• Local citations and directory listings

• Location pages on your website

5. Content SEO

This focuses on creating and optimizing high-quality, relevant content to meet user intent:

• Blog posts and landing pages

• Use of keywords and topics

• Answering search queries effectively

• Structured content with headings and formatting

6. E-commerce SEO (if applicable)

Tailored for online stores, it includes:

• Product page optimization

• Schema markup for products

• Category and filter handling

• Site architecture for large inventories

Technical SEO involves optimizing the technical structure of a website so that search engines like Google can easily crawl, index, and understand its content. This includes factors such as site speed, mobile-friendliness, security (HTTPS), proper handling of robots.txt and XML sitemaps, as well as avoiding technical issues like broken links and duplicate content.

A well-optimized technical foundation enables your website to perform better in search results and provides a better user experience. Through structured data (schema markup), a logical URL structure, and fast loading times, both visitors and search engines are ensured a smooth and efficient experience.

On-page SEO är den del av sökmotoroptimering som fokuserar på innehållet och strukturen på själva webbplatsen – alltså det du har direkt kontroll över. Det handlar om att optimera element som titlar, meta-beskrivningar, rubriker, nyckelord, interna länkar och bilder för att förbättra sidans synlighet i sökresultaten.

Syftet med On-page SEO är att göra innehållet så relevant, användarvänligt och sökmotorvänligt som möjligt. Det innebär att varje sida ska ha tydlig struktur, svara på användarens sökintention och vara optimerad för både läsbarhet och tekniska faktorer som laddningstid och mobilanpassning.

Off-Page SEO is the part of search engine optimization that takes place outside your own website and aims to increase the site’s authority, credibility, and visibility in search engines. The most central aspect of Off-Page SEO is link building – getting other relevant and trustworthy websites to link to yours.

In addition to backlinks, Off-Page SEO also includes strategies such as digital PR, social media activity, online reviews, and mentions of your brand across the web. The more and higher-quality external signals you have, the more authoritative your site appears to search engines — which can lead to higher rankings.

Local SEO is crucial for businesses that want to appear in geographically related searches, such as “hairdresser near me” or “restaurant in Gothenburg.” It’s about optimizing your digital presence so that you show up when potential customers search for services in your local area — especially in Google Maps and local search results.

Examples of key local SEO actions include optimizing your Google Business Profile, using structured data (schema markup) to display opening hours, reviews, and address, as well as collecting customer reviews and ensuring consistent business information across local directories.

The time it takes to see results from SEO depends on several factors, but in general, you can expect noticeable improvements within 3 to 6 months. For new websites or highly competitive industries, it can take longer — sometimes up to 12 months.

Factors that influence the timeline include the current state of your website, the level of competition, the keywords you’re targeting, and how thorough and consistent your SEO efforts are. SEO is a long-term investment, but once it starts to deliver results, it can generate stable and profitable traffic over time.