Hem / Tjänster / Digital Marketing / Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO), or AI optimization, involves tailoring website content to perform better in AI-driven internet searches.

Stay Ahead of the Curve

Investing in GEO – Generative Engine Optimization – is crucial in an era where more users turn to AI-powered chat interfaces rather than traditional search engines. In fact, during 2024, several search engines saw a decline in traffic for the first time, as AI-driven search gained momentum.

When your content is optimized to be understood by AI, your chances of being mentioned directly in generated responses increase—even without the user clicking through. This means you can reach the right audience with the right message, in exactly the right context—within the AI’s reply itself.

Unlike paid advertising, GEO offers long-term benefits—the content you publish today can continue to provide visibility, credibility, and authority in the evolving search landscape. It’s a sustainable strategy that not only drives traffic but also strengthens your brand in a world where AI is redefining how people find and trust information.

GEO, or Generative Engine Optimization, is a method for optimizing content to be featured in AI-generated responses from modern search engines, such as Google’s Search Generative Experience (SGE) and Bing with Copilot.

Instead of solely aiming to rank in a traditional list of links, GEO focuses on structuring, phrasing, and contextualizing content in a way that makes it easy for language models to understand and reproduce accurately.

Traditional SEO focuses on ranking in organic search results—primarily through keywords, backlinks, meta tags, and technical optimization.

GEO, on the other hand:

  • Optimizes for AI-generated language responses, not just clicks

  • Prioritizes relevance, context, and entities rather than just keywords

  • Focuses on how content is presented when an AI answers a question

  • Aims to become the recommended answer in an AI-generated result—not just one of many links

As more people turn to AI-powered chat interfaces to find information (such as Google SGE, Bing Copilot, or ChatGPT with web browsing), it becomes essential that your website content is not only visible—but also easily cited, summarized, and accurately presented by an AI.

With GEO, your business can:

  • Build trust directly within the AI-generated response

  • Reach users without requiring them to click through

  • Become the “voice” representing your industry or expertise in an AI answer

Generative Engine Optimization involves several key techniques to make content more accessible and understandable for AI models:

  • Structured content: Clear headings, questions and answers, bullet points, and tables to improve readability and extractability.

  • Language model-friendly text: Content that is accurate, concise, and contextually written for AI interpretation.

  • Entity optimization: Clear relationships between people, places, services, and concepts to enhance meaning and relevance.

  • E-E-A-T principles: Emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness to build credibility.

  • JSON-LD / schema.org: Implementing proper metadata to help AI systems understand the content structure and context.

Local GEO (Generative Engine Optimization for geographic searches) is about optimizing your content so it appears in AI-generated responses tied to a specific location—such as “electrician in Gothenburg” or “best dentist near me.” As AI-driven search becomes more common, local businesses need to ensure their content is not only visible, but also understood and featured by AI assistants.

Local GEO is especially valuable for:

  • Service-based businesses like law firms, construction companies, IT providers, and healthcare clinics targeting specific areas

  • Local retailers and e-commerce stores that want to highlight regional expertise or availability

  • B2B companies looking to establish authority within a defined market or region

  • Brick-and-mortar businesses aiming to appear in AI-generated, location-specific results

  • Educators, consultants, and experts who want to be cited as trusted sources in geographically relevant AI responses

In a world where users increasingly get answers directly from AI, Local GEO helps your business become that answer—trusted, visible, and contextually relevant right where your audience is searching.

Start by asking yourself these questions:

  • Can my content be understood without needing context from the rest of the website?

  • Are there clear questions and answers that AI can quote directly?

  • Are facts and concepts clearly defined?

  • Is there metadata (like schema.org) that helps clarify the content?

If the answer is “no” to several of these, you have a great opportunity to improve your content for GEO—and you should start now to stay ahead of the curve.

Our process

01. Analyse the customer's needs

A webpage is every company’s most important sales person. How it looks and how user-friendly it is has to be prioritised to not miss out on potential customers.

The first step is therefore always to analyze the customer’s needs and wishes regarding the new website.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

We always strive for an open dialogue with the client to gain a clear picture of what they want and what they aim to achieve.

This includes understanding their brand and target audience, their current online presence, and what has previously worked and not worked for them.

02. Create beautiful and converting websites

Once we understand the customer’s needs and goals, it’s time to design the website. We take into account the customer’s wishes, brand, and target audience, and combine this with our experience in creating visually appealing and high-converting websites.

An important aspect is also responsive design, which means the website should function smoothly on all devices, including mobile phones and tablets.








03. Time to develop the page

After the design is finalized, it’s time to start developing the website. During the development phase, we use a variety of platforms and tools, such as WordPress, Umbraco, and Shopify.

It is important to have a thorough understanding of the chosen tools and to stay updated with the latest technologies and trends in web development. This ensures that the website is fast, stable, and secure.
It is also crucial to optimize the website for search engines to ensure it can be found and indexed, helping it reach potential customers.

04. Keep the page up to date and secure

Once the website is completed, we continue working together with the client to ensure that the site remains updated and secure from external threats.
01.
Analysis
02.
Design
03.
Development
04.
Service & maintenence

Contact us

Do you want to increase your ROI?

Contact us



    I’m interested in:

    This webpage is protected by reCAPTCHA and Google’s terms and conditions apply.